Q&A WITH INKY STEVE

With 15 years of experience in the barbering industry, Steven Ward – or Inky Steve to anyone sat in his chair – gives more than just great cuts.

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Almost 4 years ago, Steve opened the doors to the Jersey Street Social Club – a barber shop dedicated to the purity of getting a high-quality cut with no gimmicks, sneaky marketing or social media influence.

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“Quality in my craft is everything.” Says Steve. “I’m constantly learning and trying to grow within barbering. I try to be involved in as much creative stuff as possible and get inspired by lots of different things.”

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A real, authentic cut is always at the forefront of Steve’s work, and of all the barber’s in his shop:

“For me the key factors of a quality result is all in the understanding. You have to understand what the fundamentals are before you can truly master a craft. You have to invest in yourself if you’re going to be a serious craftsman. “

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Barbering isn’t Steve’s only passion though – fashion and hair go hand in hand, and Steve’s no stranger to making his mark with both.

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“When it comes to shopping for me it’s always about things that will last. I’d rather pay more for quality; I usually avoid the high street as it has absolutely nothing to offer me. I spend a lot of time sourcing pieces a lot like I do with the tools of my trade. Clothes are an important part of who I am, I do it my way, not how Instagram influencers tell me!”

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Steve’s style is his own and focuses on the details that come with quality – and with over 300 pairs of shoes in his own collection, it’s safe to say he knows a thing or two about what makes a pair great:

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“This Duke and Dexter loafer is unbelievable. When I opened the box, I could smell the quality. I was blown away by the buttery leather and the fit is brilliant. I felt like the DON walking about the house!”

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