With 15 years of experience in the barbering industry, Steven Ward – or Inky Steve to anyone sat in his chair – gives more than just great cuts.
Almost 4 years ago, Steve opened the doors to the Jersey Street Social Club – a barber shop dedicated to the purity of getting a high-quality cut with no gimmicks, sneaky marketing or social media influence.
“Quality in my craft is everything.” Says Steve. “I’m constantly learning and trying to grow within barbering. I try to be involved in as much creative stuff as possible and get inspired by lots of different things.”
A real, authentic cut is always at the forefront of Steve’s work, and of all the barber’s in his shop:
“For me the key factors of a quality result is all in the understanding. You have to understand what the fundamentals are before you can truly master a craft. You have to invest in yourself if you’re going to be a serious craftsman. “
Barbering isn’t Steve’s only passion though – fashion and hair go hand in hand, and Steve’s no stranger to making his mark with both.
“When it comes to shopping for me it’s always about things that will last. I’d rather pay more for quality; I usually avoid the high street as it has absolutely nothing to offer me. I spend a lot of time sourcing pieces a lot like I do with the tools of my trade. Clothes are an important part of who I am, I do it my way, not how Instagram influencers tell me!”
Steve’s style is his own and focuses on the details that come with quality – and with over 300 pairs of shoes in his own collection, it’s safe to say he knows a thing or two about what makes a pair great:
“This Duke and Dexter loafer is unbelievable. When I opened the box, I could smell the quality. I was blown away by the buttery leather and the fit is brilliant. I felt like the DON walking about the house!”