This season, we have launched a style which marries form and function with philanthropic pursuits. Wanting to acknowledge our responsibility to environmental safeguarding and sustainable business, we created a charitable limited edition design with a cheetah delicately embroidered on the heel. Working with the Cheetah Conservation Fund UK (CCF) we will donate 10% of the revenue from the sale of the shoe to the charity in order to help the plight of the cheetah.
The cheetah faces multiple threats as a species. From human-wildlife conflict, to the international wildlife trade, to habitat loss - wild cheetah populations are under huge pressure. There are now fewer than 8,000 left in the wild; a 90% drop in population since 1900. We hope that this design will raise awareness and contribute to CCF’s work in helping the plight of wild cheetahs.
Find out more about the CCF and what they do at: www.cheetah.org.uk
The new design is available here