Introducing our latest D&D Face, model, art enthusiast and recently turned meditation guru- Dominic Jeffares. He takes a break to give our team an insight into his London living.
Name: Dominic Jeffares
What did you do before modelling?
I’ve always done modelling on the side but I’ve decided I’m going to do a course to become a mindfulness and meditation instructor. Within that, I want to incorporate life and nutrition coaching.
Everyone wants to be happy and I want to do something that is fulfilling for myself and others. It’s not something that you do and then overnight you are a guru - it takes a lifetime but these days you need a qualification for everything.
How has your life changed recently?
After I graduated, I made a conscious decision to do things that are fulfilling, for both myself and others. As opposed to going out just to make money.
What advice would you give to your younger self?
Drop your ego. It gets you nowhere! It’s definitely a source of insecurity, it holds you back and limits you.
What pointers do you have for people looking to get into the same industry?
Be compassionate to yourself. It takes a lot of practice so doing a little bit every day is better than every so often.
Talk me through your style?
It’s a rock ‘n’ roll aesthetic with lots of earthy tones. I like to have a masculine style. I also like to keep things quite simple and vintage. Steve McQueen, Marlon Brando, James Dean, Paul Newman – those guys had impeccable style.
Which labels have caught your attention at the moment?
I love John Varvatos. It is quite like AllSaints but has more of a vintage aesthetic to it. John Varvatos is pure rock ‘n’ roll.
Who is your personal style icon?
Definitely not my dad! He doesn’t care how he looks at all. Probably a musician, Harry Styles has got cool style actually.
Favourite spot in London?
Westbourne Grove in Notting Hill on a Sunday morning, it’s so chilled. There is a new place there called Bodyism – it sells very healthy, high-quality organic produce.
How do you spend your down-time?
My perfect day would be waking up early, meeting up with friends, going to the park, then a dinner party in the evening with lots of good conversation. Maybe throw in a motorbike ride as well!
What’s next for you?
I’d like to combine my profession with my passion for travelling. I’d like to go back to south east Asia, that’s where my mum is from. I’d also love to go back to the States – New York was incredible last summer.