Duke Sketch

Duke Sketch

For SS25, we wanted a series of graphics to tell the story of This Must Be The Place. So, our Head of Brand Artistry, Jess, spent close to a month ...

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Duke Poolside - Drop 2

Duke Poolside - Drop 2

“This Must Be the Place” – Drop 2. This release features our first-ever crochet shirt, two brand-new screen-printed tees, and a standout selection ...

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Duke Poolside - Drop 1

Duke Poolside - Drop 1

Over the past few years, we’ve done our fair share of jet-setting. From road-tripping through the Wild West for AW23, to flying out to Saint-Tropez...

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This Must Be The Place

This Must Be The Place

For SS25, we escaped to Ischia, a small island off the coast of Naples, Italy. Our home was Villa Parodi Delfino, a liberty-style mansion that over...

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DUKE + DEXTER x Rizla

DUKE + DEXTER x Rizla

Back in 1660, Frenchman Pierre Lacroix became the first person to make paper specifically for rolling.  Over the next 300-and-something years, the ...

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Making the Plus Duke Sneaker

Making the Plus Duke Sneaker

To make it distinctly ours, we’ve integrated our signature prints throughout. We needed a canvas that would allow these prints to be fully displaye...

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Duke Plus - The Lookbook

Duke Plus - The Lookbook

For SS25, we’ve gone back to basics, with a run of foundational pieces you can wear again and again. Featuring T-shirts, sweats, shorts and hoodies...

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