Duke Sketch

For SS25, we wanted a series of graphics to tell the story of This Must Be The Place. So, our Head of Brand Artistry, Jess, spent close to a month creating a book of original, hand-drawn designs to carry through the season. These form the backbone of our latest collection, Duke Sketch, from palm trees and waves to vintage cars and scooters.

She began by revisiting our icons and reimagining them for summertime. You’ll find fan-favourites like kiss, snake, scorpion and cherry, scattered throughout the offering.

Next, Jess turned to Ischia – the setting for our Summer ‘25 campaign – and picked some of her favourite moments from the trip: the diver, the sunbather, the tennis racket. Each illustration has been designed to capture the spirit of our time in Italy, and the days of la dolce vita.

Back at HQ, Jess partnered with our Apparel Design Lead, Valentino, to digitally render and individually place each graphic across footwear, apparel and accessories. Every placement has been refined for clarity and scale, so they read across loafers, cardholders, wallets and shorts.

Finally, they were screen-printed using water-based dyes on a run of premium materials, like hard-wearing cotton-canvas and loopback cotton-jersey.