This Must Be The Place
For SS25, we escaped to Ischia, a small island off the coast of Naples, Italy.
Our home was Villa Parodi Delfino, a liberty-style mansion that overlooks the Tyrrhenian Sea. Over the past 300 years, it’s been an oasis for the jet-set, hosting actors, artists and statesmen from Laurence Olivier and Giuseppe Garibaldi. Now, it sets the scene for This Must Be The Place.
To bring the season to life, we had a few friends to join us, including actress Caitlin North Lewis, pro skater Lukas Pavodor and model Dan Hammond. Together, we lived la dolce vita – or the easy life – lounging on the sun-soaked terrace and chilling by the pool.
It’s that essence – that freedom – we’ve captured in our offering. We’ve sketched icons across loafers, tees and jackets, and introduced entirely new pieces, like crocheted shirting, to reflect the spirit of summertime.
The collection arrives in limited quantities throughout May, with two themed drops – Duke Poolside and Duke Sketch – featuring hand-drawn graphics from our in-house artists, Jess and Valentino.