Plus Star Logo

In 2025, we set out to craft a symbol that truly embodies the spirit of DUKE + DEXTER.

To do this, we revisited our original logo, drawing inspiration from the “+” - a defining feature that has been at our core since day one. We reimagined it to be bolder and more dynamic, reflecting the energy and evolution of our brand.

The result is the PLUS STAR - a new emblem that marks the next chapter of DUKE + DEXTER.