The Duke Icons Collection

To kick off AW25, we wanted to celebrate our icons – the prints that put us on the map.

You’ll have seen them before, on the vamps of loafers and the tongues of sneakers. That’s Kiss, Pin Up and Cherry. They’re the designs we come back to again and again.

We penned our first Pin Up in ‘21, and it was a fan-favourite from the moment it launched. Ever since, our Head of Brand Artistry Jess has sketched, rendered and placed our icons throughout our collections, on footwear, apparel and accessories.

For Duke Icons, Jess has returned to her original artwork and recreated it in a more painterly style, with loose brushstrokes of black, blue and red. They pop against our best-sellers – vintage T-shirts, penny loafers and brush-back hoodies – and look just as good on our newest styles, too – that’s ribbed vests and baby tees. These have been custom-knitted for autumn/winter, inspired by the styles of the ‘90s and ‘00s.