Our Story


It all started with the Duke Loafer in 2015, with our founder looking to push the boundaries of smart-casual by adapting classic footwear for your everyday. From one pair came many, many more. We were always going to be Made Different.

But, there’s a lot more to us than being a premium footwear brand.

We made a pledge to ensure that quality was our main focus, driven by good manufacturing practises, high quality materials and a responsible product footprint where possible. This is coupled with designing footwear, apparel and accessories that stand out - promising a narrative and delivering with real stories in tow.

Our family grows because we're real, we're not hiding behind artificial narratives or creating product that we'd wouldn't wear ourselves.

Each pair can take years to perfect, but that’s why we love what we do.